A client requested a brand revision due to buying the business from its previous owner. The client wanted to give a modern yet classic garage feel for a new logo design and various business collateral.
My quick 30 minute sketches made in Procreate during initial consultation.
After our initial consultation, we collaborated on visual components and aesthetics for the branding. The client had specified components to include in the design:
The client decided to lean towards a classic retro feel instead of playing with the namesake. Gears, wrenches, and various car memorabilia became the focus.
A minimal color palette was requested, with an inital cherry red through iterations was muted down.
Proof of Concept
Front and Back Designs