• Client: Joshua Lackey,
    Japan Auto Repair
  • Type: Brand Identity
  • Elements: Logo Design, Business Card Design

Overview

A client requested a brand revision due to buying the business from its previous owner. The client wanted to give a modern yet classic garage feel for a new logo design and various  business collateral.

INITIAL DIGITAL SKETCHES

My quick 30 minute sketches made in Procreate during initial consultation.

COMPONENTS

After our initial consultation, we collaborated on visual components and aesthetics for the branding. The client had specified components to include in the design:

  • Gears
  • Wrenches
  • “Established in 1988”
  • “Auto Repair” main focus
  • Retro Feel

 

CONCEPTS

The client decided to lean towards a classic retro feel instead of playing with the namesake. Gears, wrenches, and various car memorabilia became the focus.

jar_initial_concepts

CHOOSEN DESIGN

COLOR PALETTE

A minimal color palette was requested, with an inital cherry red through iterations was muted down. 

Initial Exploration

Revision 1

Revision 2

Final Version

FINAL DESIGNS

BUSINESS CARDS

Proof of Concept

Front and Back Designs

Final Cards